Posts Tagged ‘value web’

CFP First International IFIP Working Conference on Value-Driven Social Semantics & Collective Intelligence (VaSCo) at ACM Web Science 2013 and co-located with Hypertext 2013, CHI 2013

February 28, 2013

CFP First International IFIP Working Conference on Value-Driven Social Semantics & Collective Intelligence (VaSCo) at ACM Web Science 2013 and co-located with Hypertext 2013, CHI 2013


  • Pieter De Leenheer, VU University Amsterdam, The Netherlands & Collibra NV, Belgium (IFIP WG 12.7 chair)
  • John Breslin, DERI, National University of Galway, Ireland (IFIP WG 12.7 co-chair)
  • Harith Alani, The Open University, UK
  • Ricard Ruiz de Querol, Arquetip Lab, Universitat Oberta de Catalunya, Spain
  • Karolin Kappler, Department of Sociology II / Diagnosis of the Present, FernUniversität in Hagen, Germany 


  • Wolfgang Nejdl (tentative)

Goals and Motivation

The IFIP Working Group 12.7 on Social Semantics and Collective Intelligence introduces this workshop to reach out to the broader scientific community.

The key goal of this workshop is to establish a multidisciplinary forum that searches for and studies the theoretical foundations, new paradigms, methodologies, technologies, and practical applications that will bring us to a more explicit and meaningful understanding of collective intelligence and social (networking) semantics on the largely tacit Value Web.
In other words: how do knowledge- and social-connectivity on the Web contribute to (social/business) value co-creation and the other way around; and how can we use this knowledge to discover new ways of value co-creation? Secondly, it aims to investigate and promote the applications of such systems in science, industry, and society at large, including opportunities for standardization.

Why the topic is of particular interest at this time

This workshop narrows the study of Web Science down by focusing on the role of Web relationships as a catalyst for innovation, i.e., a Value Web. This brings us to the central problem statement of this workshop: How can organisations or people (transform so they can) harness the Web to collectively produce value?

The search for the answer starts from a number of commonly accepted phenomena:

  1. It was not through careful top-down planning, but rather through the evolution of a set of elementary Internet technologies designed for decentralised use, that the “Socio-Semantic” Web emerged with such a dramatic level of complexity and scale, in less than two decades (see Zittrain’s generativity principle).
  2. Services are becoming the dominant unit of value-creation strategy, management, and operation:
    1. From a marketing logic point of view, this brings along a shift from transaction-based to relationship-based customer interaction featuring rich service-in-use sentiment and valuation.
    2. From a business innovation and management strategy perspective, enterprises seek a network-centric strategy that focus on collective innovation of services and platforms.
    3. From an IT perspective, service-orientation is a promising paradigm to functionally decompose inward-oriented organisational processes into outward-oriented business service components.
  3. The evolution of Web Relationships exhibit non-linear patterns as proposed.

Understanding the collective intelligence and social semantics of the “Value Web” start from these three premises because they are the product of the Socio-Semantic Web, Service Science, and Web Science so far. The goal and premises of the workshop will be studied from different perspectives, including computer science, marketing, innovation management and strategy, social sciences.

Topics of interest

Topics include, but are not limited to:
  • theory, formal models, e.g. ontologies, and emerging new paradigms of organized and informal value-creating communities and their collaborative processes
  • semantics of data and knowledge about value objects – inherent to Web relationships – that would lead them to gravitate towards unanticipated value propositions on the Value Web.
  • auto-emergence of social semantics; harvesting and mining collective intelligence from community interactions;
  • social network effects and collective intelligence
  • emergent establishment of relationships to collectively produce value propositions such as products or services, common sense knowledge, or socio-political fora
  • to make explicit the engineering and prototyping of supporting knowledge-based systems for collective intelligence;
  • collective intelligence in linked data; evolution and quality assurance of such linked data;
  • the interaction of formal semantics with informal social semantics; social web interoperability issues; modeling of situational awareness; hybrid socio-technical systems;
  • identity and authentication of entities and services on the Value Web; related issues of trust, privacy and security;
  • implementation and exploitation of social semantics as web services; self-organizing services tailored to communities; methodologies for adoption of such services;
  • scalability issues for web-sized collective intelligence;
  • “paid” crowds as a type of community where reciprocity is based on money;
  • Decision support to reason about value and relationships in value networks
  • Profiling social hackers
  • Collective intelligence as viewed from the social sciences perspective
  • Social innovation for the development of collective intelligence

Important Dates

  • Paper Submission Deadline: March 23, 2013
  • Acceptance Notification: April 1, 2013
  • Camera Ready Due: April 7, 2013
  • Author Registration Due: April 3, 2013
  • Workshop: May 1, 2013

Submission Guidelines

Submission URL is:
Contact Email is

Papers submitted to VASCO’13 must not have been accepted for publication or be under review for another workshop or conference. All submitted papers will be evaluated based on originality, significance, technical soundness, and clarity of expression. All papers will be refereed by at least 3 members of the PC. All submissions must be in English. We solicit short papers describing (i) new ideas (5-8 pages) and (ii) longer papers presenting more tangible results (max. 18 pages). 
Accepted papers will be published in printed IFIP/Springer AICT series:, and on the IFIP digital library:

Programme Committee


Dynamically Serving Long Tail Needs in the Global Digital (Education) Market

June 21, 2011

Mass connectivity between customers and suppliers on the Web transforms business from a transaction-based (or product-oriented) practice to a long-term relationship-based (or service-oriented) practice.

An example. Before we bought a car as a product: once the transaction (Car for money) was made, the car becomes your possession and you are responsible to take care of all services (like tax and insurance) you need to get the car on the road. Value was created at the point of transaction. Today, like with leasing, a car becomes never really you property: you rather consider it as a service that enables you to “move around freely”. Value is created of a much longer time: as long as you use the “car service” you evaluate the added value and feed back to the supplier so it can be improved.

When implementing technologies to support service-based market places, we must take into account economic relationships rather than work flow properties; and rethink the whole concept of value to start with. Indeed the business model of these new market places are centered around the notion of value; hence it is relevant to semantically codify “who is offering what of value to whom” and what is expected of value in return. Where before value was a simple “price”, it now includes a lot of dimensions (fed by social Web data like reputation, ratings, etc.) along the life cycle of a service. Another problem is that most interesting needs, those along the long tail, can usually not be immediately served because (i) no single supplier offers it by default; and (ii) as it is too niche, multiple suppliers have to assess ROI first and co-create accordingly.

Needs in the head (red part) of the tail are usually offered by vertically integrated service providers. Needs in the long tail are typically more complex requiring niche offerings offered by a combination of suppliers (picture by Bart Van De Casteel) .

Determining needs and offerings is not a one-pass exercise. To match them up they have to grow towards each other through compromise and sacrifice of all parties.  Therefore, we propose an interactive dialogue system to express customer needs based on marketing theory (see e.g. Philip Kotler and Kevin Keller. Marketing Management. Prentice Hall, 2006). In addition, we also provide capabilities to publish service offerings by means of an ontology-based catalog. Moreover, since mass configuration of products is playing an important role, dynamic composition of SVNs has been also supported. Finally, our long-term ultimate goal is to automatically compose a SVN, including the required business processes and Information Technology (IT) support in the form of web services. Such IT is then aligned with the business, since both are designed in an integrated way.

Razo-Zapata, I.; De Leenheer, P.; Gordijn, J.; Akkermans, H. (2011) Service Value Networks for Competency-driven Educational Services: a Case Study. In Proceedings of the 6th international Workshop on Business / IT alignment and Interoperability (CAiSE 2011), Springer LNBIP

Self-organising Service Webs based on Actionable Social and Semantic Knowledge

September 17, 2010

How can networked SMEs jointly offer electronic services via the Web? How to model a sustainable and profitable strategy for this? How can we make Internet technology more intelligent so that services can self-organise into bundles that better suit the needs of individuals or very large communities?

These are some of the calls the next-generation’s Service Web is expected to answer. Both Social and Semantic Web have liberated massive amounts of information about people, organisations, technology and their inter-relations that provide an actionable foundation for such Service Web to emerge.

The Service Web is, similarly to the Social and Semantic Web, not centrally controlled. It emerges from complex dynamic communication between people, groups, and communities. Realising the Service Web will require new ways of thinking rather than mere incremental approaches.

The central challenge is how service bundles can interactively self-configure and -adapt to distributed consumer’s considerations, taking into account a minimum governance frame or “rules of engagement (à la Sarbanes-Oxley)”.

It will require us to evolve up the semantic and social Web stack with a multi-disciplinary perspective that models the socio-economic content of services, i.e. the valuable outcome of services rather than merely its interface specification. See our current work on e3value at VU Amsterdam. Moreover, we have to extend current semantic Web service approaches that are dominated by top-down or manual composition, hence are not yet strong enough to deal with multi-party services in the fully open and large-scale environment of the Service Web.

At ICT 2010 I will talk about these issues during the Machines Making Sense of Content session on 28 Sept 14h-15h30.